CRM Manager
CRM Manager at Odevo UK: lead group-wide CRM strategy, build data-driven campaigns, and boost retention, upsell and customer value across our growing portfolio.
We are on a mission to become the leading force in residential property management services. The global residential property management industry is currently undergoing a digital transformation and Odevo is at the forefront of this transformation. Our mission is to radically simplify living for families and individuals by delivering highly attractive and efficient property management services to building owners and associations as well as to residents. Our core belief is that digital technology combined with great people will play a central role in delivering a step change in how boards and residents experience property management.
What we do matters to billions of people across the world. Residential real estate is the world’s largest asset class and buying a home is often the biggest investment a person or family will ever make. But the residential property management industry is lagging behind when it comes to customer focus and digitalization. That is why we formed Odevo.
Over the past six years, leading property management companies in the US, UK, Nordics, Germany, Spain, Portugal, Italy, and Mexico have joined forces to form Odevo. In that time, our revenues have grown 60-fold, establishing us as one of the largest and fastest-growing international players in the industry. Our ambition is to continue to grow rapidly organically and by attracting additional companies to join us in both existing and new markets.
We deliver our property management services with custom developed software to simplify living and make life easier for property owners, association boards, residents and very importantly our own property management professionals. We make complex topics such as managing property finances and the daily maintenance of buildings easy, and we automate time-consuming everyday tasks so people can spend more time on things that they really enjoy.
We are now a 10 000 employee company with a start-up mentality. We aspire to break new ground through innovation, and we actively cultivate a workplace where we can grow as individuals and have fun while achieving great things together.
To continue our ambitious growth journey, we are now looking for people who share our vision to join us on a journey that will continue to transform the property management industry on a global scale.
Position: CRM Manager
Company: Odevo UK
Location: Hybrid – 1-2 days in London office, WC1.
Contract: Permanent
Salary: Competitive, with a comprehensive benefits package
About the role
We are looking for a highly commercial, numerate and results led CRM Manager to join Odevo UK and take ownership of CRM across a fast-growing portfolio of operating companies.
Reporting directly to the Head of Digital, this is a pivotal role within our commercial team. You will define the group-wide CRM strategy, raise standards across all Operating Companies, and build always on CRM activity that drives measurable commercial outcomes.
This is a role for someone who can combine strategic thinking with hands on delivery. You will use customer insight, performance data and testing to create CRM programmes that improve retention, conversion, upsell and long-term customer value.
Key Responsibilities
Building and delivering the group-wide CRM strategy and activity plan
Leading CRM direction across Odevo UK operating companies
Developing robust, hard-working lifecycle CRM programmes across the contact spectrum
Creating campaigns across areas such as welcome, nurture, retention, churn, updates and upsell
Identifying and optimising CRM opportunities to improve performance and customer outcomes
Working with the insight team to strengthen CRM reporting, measurement and attribution
Partnering with stakeholders to ensure CRM supports agreed commercial objectives and growth levers
Raising standards and best practice across CRM thinking, execution and customer contact strategy
Experience
Proven track record delivering CRM strategies that drive measurable commercial value
Deep understanding of CRM and digital across the customer lifecycle
Strong commercial and numerical acumen
Experience improving retention, conversion, upsell and churn performance
Ability to build reporting frameworks and demonstrate attribution
Strong stakeholder management and cross-functional collaboration skills
A test-and-learn mindset with a focus on optimisation and continuous improvement
What We Offer
Strong experience in brand and design across multiple channels
A digitally forward business at the forefront of a global industry transformation
A people-first culture combining great technology with great talent
Strong commitment to innovation, automation, and continuous improvement
A collaborative, fun, and ambitious workplace
Competitive salary and comprehensive benefits
Hybrid working model with a Central London office presence
Excited?
If you are excited about being part of a successful team, apply for this position
Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.
#msl
- Competence
- Marketing
- Locations
- London
- Remote status
- Hybrid
London
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